Surveys & User Interviews
I decided to survey 25 random people. Learning that notetakers used Evernote, Bear, or Apple Notes for personal or business related reasons. Moreover, 95% of them save items for future reference. With the majority using Pinterest, Facebook, or their browser as tools. To save items, they'd bookmark or download an item to send it to themselves.
From the completed 25 surveys, I interviewed 6 of them. From that, I created personas that represent user needs in relation to each tier. The three pricing tiers for Renote - expert, casual, and free. Then noted some pain-points as:
- Bookmarks are unmanageable.
- Too many different apps to store their content.
- Tracking/remembering their content is time-consuming.
I wanted to understand the users more, so I took my learnings and tried to make valid assumptions. I hypothesized that users want to organize and work faster. But, for them it's about exploring, learning, and improving on their ideas.