Analysis and Users
Before starting, I completed a competitive analysis. Trying to understand similar competition and how they serve their users. I learned sites placed too much or too little focus on pricing. Some lacked consistent web responsiveness or even favored the other gender. Below, you can see a quick summary of the analysis. From that, I created personas to understand potential users. Breaking down their motivations for using the site. They're people who believe when you look good, you feel good.