Movied

I cherish movies and at times become so engulfed by the story that it feels apart of my personal life. Movies can be a blast and tell us about ourselves. They meet our needs, from teaching to making us laugh or allowing us to cry. So, Movied is an iOS app that gives movie suggestions based on one's mood.

Discovery

Here's The Problem

Finding a movie to watch can be difficult and time-consuming. You can use Google, but it's not a tailored experience. Much of it is general recommendations or only popular movies. Movied is helping to create a more organic process, which is through one's current mood. Now, using one's mood? Sounds simple — let users find movies using their mood. Though, it's a little more difficult. In definition, a mood is "a temporary state of mind or feeling". So, how do you design for such a fragile and temporary thing?

Research

Understanding the Users

I talked to friends and colleagues aged between 18 to 32 to create personas. In summary — users were young & single, young & always with friends, or a bit older & committed. Each in a situation where they're winding down, have free time or are with others. But of course, the main problem was a lack of finding relatable movie suggestions on Google and other websites. There's too much variation and users want a fast solution.

Some takeaways:

  1. It's mentally exhausting to search for relatable movies.
  2. Users are home-bodies who value their time.
  3. Users value special intimate moments.

Though, I went further to find a deeper issue. The core problem users are searching for movies to improve their day. They want to improve their current mood or maintain a good one. They hold this intrinsic motivation to feel great. In simplest terms — you feel great, then you'll be great, thus that day will be great.

movied personas
Ideating Features

Wireframing

From research, I wireframed to ideate the screens of the app. The wireframes contained minimal detail. The focus was more on functionality and types of available features. Which led to designing an exploration feature and a movie planner. It was important that the product could function at times of high emotional need.

movied wireframes
Design

Visual Language

The visual design has similarities to AMC and Netflix, so users feel in a similar environment. Using the dark UI creates a more cinematic experience. Also, I decided to stray away from the cinematic red. I contrasted for branding purposes and to help users. The colors I chose are brighter and feel alive. They have that peace, tranquility, and restfulness to them. Allowing users to feel more aware of their current mood.

movied screens
Execution

Overall

Here a user can select up to three moods. Allowing for some variation and flexibility to work with the fragility of moods. From there, suggestions show the movies in a UI card design. Select mad and stressed, then suggestions will be comedies or optimistic to improve one's mood. Users are home-bodies who value their time. So, Movied suggestions are only movies that are available to stream or own on DVD. The movies aren't in theatres. This ensures users can stay close to home and enjoy their time.

movied screens

Explore Section

The explore section makes a daily list of movies released that day. If the movie released on June 12th, 1988 and today is June 12th, 2018 — then it'll be on the list. Allowing users to discover movies faster. When viewing any movie in detail, users have an "I Watched" button. Which bookmarks the movies for their reference. Scroll down and there's a list displaying where to stream the movie.

movied screens

Planner

Then there's the planner. As said, users value special intimate moments and value their time. The planner will help users find movie suggestions for the future. Select a date, swipe to choose a time and swipe again to select the occasion. Suggestions will come from the information entered and by the weather in their area. Giving users more control of their time and allowing for great memories.

movied screens movied screens

What I Learned

Altogether, I learned even more about product thinking. Throughout the process, I designed with product in mind, rather than features. User experience is not a collection of features but rather why people use the product. With features, it became a question of why they'll use it and how it's a vital component of the entire user experience. Now, this a personal project and there are many variables like budget, time, revenues and more. Regardless, thinking in product made Movied slimmer and allows for a clear experience.